Apple Black Friday 2025: Best deals in one place!

Look, I’ll be straight with you – Black Friday has basically turned into “Black November” at this point. And honestly? I’m not complaining. The early deals are already rolling in, and if you’ve been eyeing that new MacBook or finally want to grab some AirPods, there’s never been a better time to start hunting.

Black Friday officially lands on November 28, 2025, with the sales marathon running through Cyber Monday on December 1. But here’s the thing: the first significant price drops from third-party retailers have already started appearing in the first two weeks of November, and many of the absolute best, record-low prices on popular items like the MacBook Air and previous-generation Apple Watches often happen before Thanksgiving week.

Why This Year Feels Different

I’ve been tracking Apple deals for years, and 2025 is shaping up to be particularly interesting. We’re seeing discounts pop up earlier than usual, and they’re actually… good? Like, genuinely worth-your-time good. Some products currently have all-time low prices, or discounts that are at least very close to their record-low prices.

The competition among retailers is fierce right now. Amazon, Best Buy, Walmart, Target – they’re all trying to outdo each other, which means we’re the real winners here.

The Apple Store Situation (Spoiler: Look Elsewhere)

Let’s talk about Apple’s own “Black Friday sale” for a second. I’m putting that in quotes because, well, Apple’s Black Friday offer is usually a giveaway of Apple Gift Cards with certain purchases made during the Black Friday period. Based on past years, we’re expecting them to offer gift cards ranging from $25 to $200 with select purchases between November 28 and December 1.

Don’t get me wrong- gift cards are nice if you’re planning to buy multiple Apple items or want to stock up on apps and services. But actual cash discounts? You won’t find those at Apple stores. The second, and often more exciting, front is fought at third-party retailers like Amazon, Best Buy, and Target, where you’ll find actual, significant cash discounts that bring iPads, MacBooks, and Apple Watches down to their lowest prices of the year.

What Deals Are Already Live (And They’re Good)

Here’s where things get exciting. I’ve been watching the prices like a hawk, and some deals are already too good to ignore:

AirPods Deals

• AirPods Pro 3 for $219
• Airpods 4 for $80
• AirPods Max for $429

MacBook Madness

• MacBook Air 15″ (M4/256GB) for $949
• MacBook Pro 14″ (M5/512GB) for $1,442

Apple Watch Steals

• Apple Watch SE 3 (GPS/40mm) for$199

iPad Savings

• iPad 11-inch (A16) for $279
• iPad Pro M5 11″ (Wi-Fi/256GB) for $1,119

Airtag

• AirTag for $17
• AirTag (4-Pack) for $64.98

What I’m Predicting for Black Friday Week

Based on historical trends and what I’m already seeing, here’s what I think we’ll get when we hit the actual Black Friday weekend:

AirPods: Expect the Pro 2 to potentially drop to $150 or below. The regular AirPods 4 might hit $75-80. The AirPods Max could see $100-150 off, bringing them down from that eye-watering $549 price tag.

MacBooks: The M3 MacBook Air will likely see $200-250 off. The M5 MacBook Pro might hit $250-300 off on certain configurations. Older models (M2, M1) could see even deeper cuts we’re talking potentially $300-400 off.

Apple Watch: The Series 9 and SE 2 will probably see their biggest discounts yet potentially $100-150 off. The Ultra 2 might drop by $150-200. Don’t expect huge discounts on the Series 10 or Ultra 3 since they’re so new, but $70-100 off is realistic.

iPads: The standard 10th gen iPad could hit $279 (down from $349). The iPad Air might see $100-150 off, and even the iPad Pro could drop by $150-200 on select models.

iPhones: Here’s where it gets tricky. Most iPhone deals in the U.S. are through carriers and require a trade-in or adding a new line. But we might see the iPhone 15 drop by $100-150 at retailers, and the iPhone 14 could see even steeper cuts of $200 or more.

Where to Shop (A Ranked List)

From my experience watching these sales year after year, here’s where I’d recommend looking, in order:

1. Amazon – Usually the fastest to update prices, and Prime members get free shipping
2. Best Buy – Great for in-store pickup, and their price matching is solid
3. Walmart – Competitive prices, though stock can be hit or miss
4. Target – Good deals if you have a RedCard (extra 5% off)
5. B&H Photo – Often overlooked but sometimes has the best Mac deals
6. Apple Store – Only if you’re buying multiple items and can stack those gift cards

Pro Tips I’ve Learned the Hard Way

Don’t wait for Black Friday day itself. Seriously. Many of the absolute best, record-low prices on popular items like the MacBook Air and previous-generation Apple Watches often happen before Thanksgiving week. If you see a deal that matches historical lows, grab it. These items sell out FAST.

Set up price alerts. Use tools like CamelCamelCamel for Amazon or check MacRumors regularly for deal updates.

Check refurbished options. Apple’s refurbished store often runs alongside Black Friday deals, and you can snag nearly-new devices for even less.

Consider last year’s models. The M4 MacBook Air vs. M5? For most people, the performance difference is negligible. Save the money and get last year’s model with a bigger discount.

Read the fine print on carrier deals. Those “free iPhone” deals usually require 24-36 month contracts and specific plans. Do the math to see if you’re actually saving money.

What Won’t Go On Sale

Let’s be realistic about what you shouldn’t expect discounts on:

• iPhone 17 lineup (just launched in September 2025)
• Any brand new 2025 Mac releases
• The new AirPods Pro 3
• Apple Vision Pro (sorry, early adopters)
• Most first-party accessories for new products

Apple didn’t offer vouchers with products that had recently launched in 2024, including iPhone 16 or Apple Watch Series 10, so expect the same pattern this year.

The Bottom Line

Here’s my honest take: the early deals we’re seeing right now are legitimately good. I know the pressure of “what if it gets better on Black Friday?” is real, but these are early Black Friday deals, so even better discounts could emerge later in the month, but if you’re shopping right now these are all the best prices around.

If you see a deal on something you actually need (not just want because it’s on sale we’ve all been there), and it’s at or near the all-time low price, my advice? Pull the trigger. The stress of stalking prices for two more weeks isn’t worth saving an extra $10-20.

The best part about Black Friday 2025? It’s already here. The deals are live, the savings are real, and you don’t have to wait until you’re digesting turkey to start shopping.

I’ll Be Updating This Post

As we get closer to the actual Black Friday weekend, I’ll be updating this article with live deals as they drop. Bookmark this page and check back regularly – I’ll be watching the prices so you don’t have to lose sleep over it.

Happy hunting, and may your carts be full and your wallets not too empty!

This article will be continuously updated with live deals as Black Friday approaches. Last updated: November 16, 2025