Amazon Prime Day 2024 Insights: Top-Selling Products, Sales Statistics & More.
We’re reader-supported. When you buy through links on this website, we may earn an affiliate commission at no extra cost to you. All logos and trademarks are the property of their respective trademark owners. Learn more›
Disclaimer: We’re reader-supported. When you buy through links on this website, we may earn an affiliate commission at no extra cost to you. All logos and trademarks are the property of their respective trademark owners. Learn more›
Prime Day 2024 marked Amazon’s largest shopping event to date, with Prime members globally witnessing record-breaking sales, purchasing millions of items across over 35 categories. The event saw significant growth in Prime membership, with millions of new sign-ups. Shoppers enjoyed massive savings on a wide array of products, including top brands and small business offerings. Amazon’s emphasis on savings, selection, and convenience underscored the success of Prime Day 2024, further solidifying its status as a cornerstone event for both consumers and the company.
According to Adobe Analytics there’s an 11% increase in US sales compared to the previous year and involved over 180 million shoppers, with a total of $14.2 billion spent over two days, signaling a rebound in the economy and a surge in discretionary spending. Notably, payments with Buy Now, pay later (BNPL) options hit the billion U.S. dollar mark for the first time.
“The electronics, apparel, and furniture categories make up nearly half of the e-commerce spend but have seen low single-digit growth in the first half of 2024,” said Vivek Pandya, lead analyst at Adobe Digital Insights.
Key Highlights of Prime Day 2024
Record-Breaking Sales and Memberships: Notably, Prime Day 2024 witnessed more items sold than any of its predecessors, evidencing its growing popularity and the value it delivers to shoppers.
In the weeks leading up to Prime Day, Amazon experienced a surge in Prime memberships, adding millions of new members eager to participate in the savings. Comparatively, this year’s Prime Day shopping event attracted significantly more shoppers than Prime Day 2023, demonstrating the event’s growing popularity and the clear value it provides to consumers.
Unrivaled Selection and Savings: Shoppers enjoyed discounts on a wide range of products from well-loved brands such as Sol de Janeiro, Apple, Dyson, and Ring, along with items from small businesses.
Sustainable Shopping: A considerable number of U.S. Prime members opted to consolidate their deliveries, significantly reducing carbon emissions, in line with Amazon’s commitment to sustainability.
Innovative Shopping Experiences: With tools like Rufus, Amazon’s AI assistant, and Amazon Inspire, customers navigated Amazon’s vast selection easily, enhancing the shopping experience.
Top 10 Products Ordered During Prime Day 2024
- Apple AirPods Pro
- Dyson V10 Cordless Vacuum Cleaner
- Ring Video Doorbell 3
- Sol de Janeiro Brazilian Bum Bum Cream
- TruSkin Vitamin C Serum
- Amazon Echo Dot (4th Gen)
- ALOHA Organic Plant-Based Protein Bars
- Blueland Cleaning Essentials Kit
- Native Pet Omega Oil for Dogs
- Kindle Unlimited Subscription Plans
Image credit: Adobe Stock/ BHPX.
Key Statistics from Prime Day 2024
Sales Growth: Sales in the US increased by 11% over the previous year.
Total Spending: Shoppers spent $14.2 billion across the two-day event.
Promotions: A shift was observed with more clients offering deals on their full catalogs (41.6% in 2024 vs. 37% in 2023). Prime Exclusive Discounts (PEDs) became the most popular promotion, leading to an average sales increase of 247% for those who used them.
Order Volume vs. Value: There was a 15% decrease in average selling price but a compensatory 47% increase in order volume.
Advertising: Ad sales rose by 62.9% compared to the previous year, and overall ad spend increased by 98%. The average cost-per-click (CPC) increased by 70%, and the advertising cost of sales (ACOS) was up by 21.6% year over year.
Sponsored Products: Spend on sponsored products increased by 82.4%, contributing to 85.8% of sales, highlighting their effectiveness in securing top-of-search positions.
Exclusive Prime Benefits and Future Signup Opportunities
Prime Day 2024 also underscored the extensive benefits of Amazon Prime membership, from significant savings and vast selection to convenience features like Amazon Fresh and Whole Foods Market grocery deliveries. For those who missed out, Amazon encourages consumers to explore the wide array of benefits that come with Prime membership, including ongoing savings and entertainment options.
Join the global community of over 200 million paid Prime members and never miss out on the extraordinary value and selection offered by Amazon. You can join Prime today, or start a 30-day free trial (available to select, eligible customers), at amazon.com/prime.
Disclaimer: TheBlackFriday.Website has an affiliate relationship with some of the stores and the site may get compensated if the consumer chooses to buy the product using the links provided on the site. However, it won’t impact the price of the product for the consumer. All logos and trademarks are the property of the respective trademark owners.
We are also a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites. Amazon, Amazon Prime, the Amazon logo and Amazon Prime logo are trademarks of Amazon.com, Inc. or its affiliates. Learn more›
