LEAKED: All Major Black Friday 2025 Sale Start Dates & Times
Curious when your favorite stores are kicking off their Black Friday 2025 sales? Here’s your cheat sheet.
Black Friday 2025 is set to bring plenty of early deals, with many retailers spreading out promotions across October and November. Some discounts will appear weeks before Thanksgiving, while the biggest markdowns usually land during Thanksgiving week and continue into Cyber Week. With so many schedules to follow, it can be hard to keep everything straight.
To help you out, we’ve gathered all the important start dates from top retailers like Apple, Costco, Target, The Home Depot, and Macy’s. Whether you’re shopping online or planning an in-store visit, this guide lays out the key dates so you can time your purchases, stay organized, and make sure you don’t miss the best offers of the season.
Best Black Friday Tech Stores timing
If you’ve been thinking about upgrading your gear, this is the year to do it. Black Friday 2025 is packed with big discounts on phones, laptops, smart home devices, and plenty of other tech favorites. Whether you’re shopping for gifts or finally grabbing something for yourself, there’s going to be a deal worth jumping on.
Apple
Sale Start
Nov 28 (early deals live)
Apple’s Black Friday 2025 sale officially starts on November 28, but early discounts are already rolling out. AirPods Pro are dropping to as low as $150, iPads are seeing $50–$100 off, and the M5 MacBook Pro now starts at $1,487.07 (down from $1,599). You can also score up to $120 off the Apple Watch Series 10 and $99 off the Ultra 3 making it a great time to upgrade your Apple lineup ahead of the holidays.
Samsung
Sale Start
Nov 28 – 30, Cyber Monday Dec 1 (early deals mid-Nov)
Shoppers can expect major price drops on Neo QLED 8K TVs, The Frame, and strong trade in incentives for Galaxy Z Flip and Galaxy Z Fold devices. The savings continue across Galaxy Tabs, Galaxy Watch, Galaxy Buds, and a wide range of smart appliances including Bespoke refrigerators and premium laundry bundles. Early deals begin in mid November, and shoppers can unlock even more savings through Samsung Rewards and available military discounts.
Dyson
Sale Start Early Black Friday deals through November
Dyson’s early Black Friday 2025 deals are delivering some of the biggest discounts of the season, with savings reaching up to 45% on select products. Their strongest markdowns usually appear on vacuum models, but air purifiers and high-end hair tools are also getting price drops that can save you hundreds. If you have been planning to upgrade to a Dyson, this is one of the best times to pick one up for a much lower price.
Sony
Sale Start until Nov 28, Cyber Monday Dec 1, may extend to Dec 8
Sony is bringing big savings for Black Friday 2025, with up to $1,000 off popular mirrorless cameras and lenses. Models like the Sony a1 II, a9 III, a7R V, a7S III, and even the a6000 series are part of the sale. Retailers including Amazon, B&H, Adorama, Best Buy, and Walmart are offering bundles, free accessories, and gift-card bonuses. Deals run through November 28, Cyber Monday on December 1, and may extend to Green Monday on December 8, so shopping early is key.
Microsoft
Sale Start Nov 20 – 29
Microsoft’s Black Friday 2025 sale runs from November 20 to 29, covering both Black Friday and Cyber Monday. You can grab discounts on Surface Pro and Surface Laptop models, Xbox consoles, games, and even Xbox Game Pass. Microsoft 365 subscriptions are expected to be on sale as well. Plus, with extended price protection on purchases from October 1 to December 2, any price adjustments are covered through January 31, 2026.
Top Black Friday Fashion Stores timing
Black Friday is the perfect time to refresh your closet. Whether you are after cozy staples or standout statement pieces, these deals make it easy and affordable to look your best this season.
Zara
Sale Start Nov 28 – Dec 1
Starting November 28 and lasting through Cyber Monday, December 1, Zara’s Black Friday 2025 sale brings stylish savings on a variety of pieces. Shoppers can snag favorites from the Fall/Winter 2025 collection, making it easy to refresh their wardrobe with on-trend seasonal essentials.
Forever 21
Sale Start Nov 26 – 30
Forever 21’s Black Friday sale runs November 26 to 30, featuring 40% to 70% off sitewide. With deals across clothing, accessories, and more, it’s a prime opportunity for fashion lovers to score stylish new pieces at unbeatable prices.
GAP
Sale Start Early deals Nov 27, main sale Black Friday week
GAP’s Black Friday 2025 deals bring up to 60% off sitewide, with early sales dropping as soon as November 27 during their Holiday Kickoff Event. Expect 40% to 60% off clothing and accessories, plus extra promo codes for even deeper savings. Stock up on cozy essentials and timeless classics while prices are at their lowest.
Nike
Sale Start Nov 28 – Dec 2
Nike’s Black Friday sale starts November 28 and runs through Cyber Monday, December 2, featuring 25% off select items and up to 40% off on shoes, apparel, and accessories. Popular picks like Air Force 1s, Air Max, and top training shoes are expected to drop in price. Nike Members score even more perks, including early access and exclusive deals.
Victoria’s Secret
Sale Start Nov 24 – Dec 2
Victoria’s Secret’s Black Friday 2025 event begins November 24 and continues through December 2, offering 40% off nearly everything sitewide. Shoppers can also enjoy special promos like the fan favorite 7 for $35 Panty Party. Signing up for the VS & PINK Rewards Program unlocks faster checkout and extra perks perfect for stocking up on lingerie and cozy gifts.
Best Black Friday Home Improvement Store timing
Upgrade your space for less this Black Friday. From big renovations to simple touch-ups, you can save on tools, furniture, and home essentials that make your house feel brand new.
IKEA
Sale Start Nov 28 – Dec 1 (early deals all November)
From November 28 to December 1, IKEA is offering Black Friday deals, with early savings available throughout November. Expect markdowns on furniture, home décor, textiles, and kitchenware, featuring favorites like the BILLY bookcase and STRANDMON wing chair. IKEA members also enjoy exclusive offers and free shipping on orders over $50, perfect for home updates or DIY projects.
Costco
Sale Start Nov 17 – Dec 1
Costco’s Black Friday 2025 sale starts November 17 and runs through Cyber Monday, December 1. Shoppers can score deals on electronics, appliances, toys, jewelry, and more. Highlights include $120 off PS5 consoles and $220 off Sonos Arc Ultra soundbars. A Costco membership is required, making this a perfect chance to stock up on holiday essentials and tech.
Ace Hardware
Sale Start Nov 28, extended savings Nov 29–Dec 1
Ace Hardware’s Black Friday 2025 sale hits November 28, offering up to 50% off one regular-priced item $30 or less. Extended savings of 15% off run from November 29 to December 1. Expect discounts on grills, outdoor power tools, holiday décor, and top brands like Weber, Blackstone, DeWalt, and Milwaukee. Check online for limited-time offers on select items.
Walmart
Sale Start Nov 14, early access Nov 13, ends late November
Walmart’s Black Friday 2025 deals kick off November 14, with Walmart+ members gaining early access on November 13 at 7 p.m. ET. Major sales events run through the end of November, featuring up to 60% off top brands like Apple, LEGO, and Dyson. Thousands of items, from electronics and toys to home goods and fashion, are included, perfect for holiday shopping at unbeatable prices.
One tip: Don’t let shipping fees eat up your savings. If you’re planning to do a lot of your shopping at Walmart, grab their $49 Walmart+ deal. It’s 50% off and instantly removes the shipping minimum for a whole year. Plus, you get Paramount+ for free.
The Home Depot
Sale Start Nov 5–Dec 3, main event Nov 27–Dec 3
The Home Depot’s Black Friday 2025 sale runs November 5 to December 3, with the main event online from November 27 to December 3. Shoppers can score up to 60% off tools, appliances, and holiday décor. Highlights include up to 40% off select appliances, free power tools with certain purchases, and savings on pre-lit Christmas trees and decorations ideal for home upgrades and festive prep.
Top Black Friday Beauty Stores timing
Be radiant for the holidays! Your favorite beauty brands are having their lowest prices of the year, so take advantage of huge savings on skincare products, makeup, hair tools, and fragrances.
Sephora
Sale Start Cyber Week (8 days, late Nov)
Sephora’s Cyber Week 2025 offers eight days of rotating brand deals, including up to 50% off fragrances and discounts on popular beauty products. The Black Friday ad is already live, giving shoppers a sneak peek at must-have makeup, skincare, and fragrance deals.
Ulta
Sale Start Early deals start Oct 26
Ulta kicks off early Black Friday 2025 deals starting October 26, with discounts up to 50% off on haircare, skincare, cosmetics, and beauty tools. Highlights include 25% off Tarte’s Maneater collection, 30% off K-beauty favorites, and 25% off Clinique eye creams. A wide selection of major brands makes this the perfect time to stock up.
Nordstrom
Sale Start Nov 2 – 11
Nordstrom’s Black Friday 2025 sale runs from November 2 at 9 p.m. PT to November 11 at 11:59 p.m. PT. Shoppers can save 30% on clearance items and 15% on fragrances, with featured brands like Coach, Burberry, Skims, and Barefoot Dreams, and discounts reaching up to 81% on select items.
MAC Cosmetics
Sale Start Black Friday + Cyber Monday (Nov 28 – Dec 1) expected
MAC Cosmetics is expected to offer 25% off sitewide for Black Friday 2025, with additional savings on select items and exclusive bundles. Cyber Monday (December 1) will likely feature similar discounts, making it a great time to grab seasonal gift sets and your favorite makeup essentials.
Macy’s
Sale Start Early access Nov 10, main sale Nov 10 – 29, Cyber Monday Nov 30 – Dec 1
Macy’s Black Friday 2025 beauty deals start with early access on November 10, with the main sale running through November 29, and Cyber Monday deals from November 30 to December 1. Expect up to 70% off select beauty items, plus daily flash sales leading up to Thanksgiving.
Best Black Friday Essential Goods Stores timing
Stock up and save big on daily must-haves. From pantry staples to household necessities, these Black Friday deals keep your home running smoothly without stretching your budget.
Target
Sale Start Nov 23 – 29 (early deals Nov 6 – 8)
The dates of Target’s Black Friday 2025 are November 23 – 29. Stores open at 7:00 AM on Black Friday, and online sales begin at midnight. Early discounts up to 40% off select items are available from November 6 – 8. With extra benefits like free Target gift cards and price matching for holiday savings, shoppers can save money on toys, clothes, electronics, home necessities, and more.
Dollar General
Sale Start Nov 27 – 29
Dollar General’s Black Friday 2025 sale runs November 27 – 29, with big discounts on kitchen appliances, holiday décor, toys, beauty products, and food items. Expect BOGO deals, up to 50% off Deal Days promotions, and exclusive in-store offers, perfect for budget-friendly holiday shopping.
CVS
Sale Start Nov 23 – 29
CVS Black Friday 2025 deals start November 23 and run through November 29, offering up to 60% off select items like aroma or sound therapy products, heated foot baths, photo canvases, fragrances, and more. ExtraCare Rewards members can stack promotions for maximum savings on personal care, holiday items, and health essentials.
Walgreens
Sale Start Nov 23 – 29
Walgreens’ Black Friday 2025 event runs November 23 – 29, with up to 50% off toys, beauty products, holiday décor, and snacks. Stores open at 8:00 AM on Black Friday, while online deals are available throughout the week. Savings can be boosted with the myWalgreens membership app for exclusive offers and rewards.
Sprouts Farmers Market
Sale Start Ongoing Black Friday promos during late November
Sprouts Black Friday 2025 brings verified savings with coupon codes and promos for discounts up to $20 off. Perfect for stocking up on fresh groceries, health foods, and pantry essentials at reduced prices during the holiday season.
Frequently Asked Questions
Black Friday 2025 falls on November 28, with most retailers starting their sales a few days earlier and running deals through Cyber Monday, December 2.
Yes, many items are at their lowest prices, especially electronics and big-ticket products. Compare prices to be sure.
Yes, it’s one of the best times to save on electronics, clothing, home goods, beauty products, and more. Many items are offered at their lowest prices of the year.
Many stores start offering early deals online in mid to late November. Some retailers release promotions weeks ahead, while others wait for the official Black Friday weekend.
Yes, early deals can be a great way to grab popular items before they sell out. However, some of the deepest discounts are still held for the main Black Friday weekend.
Yes, some stores like Costco require a membership to take advantage of their offers. Other retailers are open to everyone.
Costco typically starts its Black Friday sale in mid-November, running through Cyber Monday. Membership is required to access these deals.
Absolutely! Most major retailers offer deals both in-store and online. Shopping online can give you early access, allow you to compare prices, and avoid long lines.
Deals usually start early morning on Black Friday, with some discounts going live days ahead.
Black Friday is great for in-store and big-ticket deals, while Cyber Monday is best for online tech and electronics.
Yes, it is expected to be one of the biggest shopping days of the year in both the US and worldwide, with huge sales across multiple categories.
For many items, especially electronics and big-ticket products, Black Friday offers some of the lowest prices of the year. However, deals vary by product and store, so research is key.
Not usually. Reputable retailers offer real discounts, but it’s important to compare prices and check for authenticity. Avoid unknown sellers or suspiciously low offers.
Some retailers still close for the holiday. Check local store schedules before shopping.
Some deals start on Thanksgiving evening, but the biggest discounts often appear on Black Friday itself.
Black Friday has evolved from an in-store shopping event to a multi-day online and in-store sale. Many retailers now offer early access, extended deals, and digital promotions to reach more shoppers.
